Linda Yaccarino, a 59-year-old media executive, is set to become the new CEO of Twitter. She was selected for the role by Elon Musk, the owner of Twitter and billionaire SpaceX founder. Yaccarino is the former Chairman of Global Advertising & Partnerships at NBCUniversal Media where she worked for 12 years from 2011 to 2023. The announcement of her selection was made through a tweet by Musk. In this article, we will delve deeper into Yaccarino’s background, career timeline, and her twin sister. We will also discuss her salary and net worth.
Linda Yaccarino Wiki
|Linda Yaccarino: The Experienced and Intelligent New Twitter CEO
|59 years old
|Place of Birth
|New York, United States
|Penn State University, Liberal Arts and Communication (1985)
|-Turner Broadcasting System, Inc (1992-2011)
-COO of Advertising Sales, Marketing, and Acquisitions
-Executive Vice President
-NBCUniversal Media, LLC (2011-2021)
-Chairman of Advertising Sales and Client Partnerships
-Chairman of Global Advertising and Partnerships
-Responsible for over $10B in revenue annually
-Oversaw all Global, National, and Local Advertising Sales
Linda Yaccarino was born in 1963 to her father, Bob, and mother, Isabella Bartolone Yaccarino, in New York, United States. She has two sisters: Kate Yaccarino and Lori Yaccarino Armstrong (twin). During her school days at Deer Park High School in NY, Yaccarino was known to be one of the brightest students in her class, showing early signs of brilliance. After graduating from high school in 1981, she enrolled at Penn State University to study Liberal Arts and Communication.
After college, Yaccarino worked at various enterprises before joining Turner Broadcasting System, Inc in 1992. She was associated with Turner for 19 years serving multiple roles like COO of Advertising Sales, Marketing and Acquisitions, and Executive Vice President.
In 2011, Yaccarino joined NBCUniversal Media, LLC, and quickly set out to rebuild the company’s advertising business for the 21st century. She brought together individual network teams to create a united monetization strategy, effectively becoming the strategic and operational bridge across NBCUniversal’s global networks, properties, and business units.
As Chairman of Global Advertising and Partnerships, Yaccarino was responsible for over $10B in revenue annually, overseeing all Global, National, and Local Advertising Sales and Partnerships, Ad Sales Marketing, Strategic Initiatives, and spearheading a new cross-company Data Strategy effort.
Yaccarino has been known for her innovative approaches to advertising and partnerships. She has been instrumental in creating new revenue streams and generating significant growth in the companies she has worked with. Her experience and expertise in the media industry make her an ideal candidate for the role of Twitter CEO.
Linda Yaccarino: The New Twitter CEO:
In December 2022, Elon Musk conducted a poll asking people if he should continue working as CEO of Twitter and promised to decide according to the poll results. Around 58% favored Elon leaving the position, following which he began his search for an apt person; his search ended with Yaccarino, who is both experienced and intelligent to handle a large entity like Twitter.
As the new CEO of Twitter, Yaccarino will handle the big decisions while Musk acts as executive chairman and CTO overseeing software, product, and sysops. Twitter has been facing several challenges in recent years, including issues related to user safety, misinformation, and declining user engagement. Yaccarino’s experience in advertising and partnerships, as well as her innovative approach to business, can help Twitter overcome these challenges.
Linda Yaccarino’s Salary and Net Worth:
As the new CEO of Twitter, Linda Yaccarino’s salary has not been made public yet. However, as the former Chairman of Global Advertising & Partnerships at NBCUniversal Media, she earned an annual salary of $30 million. Her net worth is estimated to be around $123 million.
Linda Yaccarino Wiki & Biography in Nutshell
- Linda Yaccarino is the new Twitter CEO appointed by Elon Musk.
- Linda Yaccarino was the former Chairman of Global Advertising & Partnerships at NBCUniversal Media, LLC.
- Linda Yaccarino has worked with several well-known organizations, including Turner Broadcasting System and NBCUniversal Media, LLC.
- Linda Yaccarino completed her studies in Liberal Arts and Communication at Penn State University in 1985.
- Linda Yaccarino worked with Turner for 19 years and held multiple positions, including COO of Advertising Sales, Marketing, and Acquisitions, and Executive Vice President.
- Linda Yaccarino’s net worth is estimated to be around $123 million.
Linda Yaccarino’s appointment as the new CEO of Twitter marks a significant change for the social media platform. Her experience and expertise in the media industry make her an ideal candidate for the role, and her innovative approach to business can help Twitter overcome its challenges. Yaccarino’s appointment is expected to bring much-needed stability and direction to the company.